La semana pasada tuve el honor de ser invitado disertar en el panel de nuevos medios en la XII conferencia sobre latinoameriuca que se realiza en Harvard Business School (HBS) desde hace doce anos, entre otros conferencistas como Vicente Fox ( ex presidente de Mexico), Ricardo Lagos (ex presidente de Chile), Woods Staton ( CEO de McDonals Latin America) entre otros. Lamentablemente por problemas de agenda no voy poder participar pero no queria dejar de recomendarles este evento, e invitarlos a ir si tienen posibilidades.
La agenda es la siguiente:
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Keynotes |
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Vicente Fox
Former President of Mexico Vicente Fox served as President of Mexico from 2000 to 2006. The first candidate from an opposition party to be elected president since 1920 |
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Woods Staton President & CEO of McDonalds Latin America
Woods Staton is the President and Chief Executive Officer of Arcos Dorados, the largest McDonald’s franchise in the world with over 1,750 restaurants |
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Ricardo Lagos
Former President of Chile He was born on 2nd March 1938. Lawyer, Phd in Economics at Duke University. President of the Republic of Chile between 2000 and 2006 |
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Panel: “Doing Business in Latin America:
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Latin America has been a primary choice for the expansion of companies based outside the region. American and European companies have traditionally dominated the foreign presence in Latin America, but in the last few years Asian companies have also multiplied their activity in the region. The panel will discuss why Latin America has been such an attractive market and how this is likely to evolve in the future. In a large region twice the size of the US, with more than 20 countries and many cultural and political differences, how strong are the differences or similarities in the business environments? In what ways must companies from outside of Latin America change their business model to compete successfully in the region? To what degree must the international companies tailor their business models in each country? The panel will explore the particularities of customer and supplier behavior, the nature of competition and collaboration among companies. It will also address the institutional environment in the region. How do public institutions and policies affect the business environment? What are the trends in these policies and their consequences? Finally, looking into the future, the panel will address the prospects for the region, the barriers and challenges to overcome, and how globalization is likely to change the Latin American markets. |
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Panel Moderator: Ricardo Hausmann
Professor, Harvard University Ricardo Hausmann is Director of Harvard’s Center for International Development and Professor of the Practice of Economic Development at the Kennedy School of Government |
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Francisco Luzón López
EVP for Latin America, Banco Santander Mr. Francisco Luzón is currently Executive Vice President for Latin America of the Spanish bank “Banco Santander”, where he has led a remarkable expansion in many Latin American countries… |
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José Octavio Reyes
President Latin America Group, The Coca Cola Company José Octavio Reyes is President of The Coca-Cola Company’s Latin America Group. Based in Mexico City, this Group encompasses Mexico, Central America, South America and the Caribbean… |
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Gabriel Rozman
EVP, Tata Consultancy Services Mr. Gabriel Rozman is the Executive Vice President for TCS’ Global Delivery Network worldwide since January 2010, being in charge of one of the company’s main strategies… |
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Jorge A. Uribe
President (Latin America), Procter & Gamble Jorge A. Uribe joined Procter & Gamble in August 1981, as a Marketing Assistant, based in Geneva. From there, he managed marketing operations for different countries where P&G did not have local organizations… |
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Panel: “Entrepreneurship in Latin America” |
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With so much potential for growth, Latin America provides aspiring entrepreneurs with tremendous opportunities to build new businesses. In this panel, we explore the challenges unique to starting businesses in Latin America, for example: What is the best way to raise capital? How to best navigate the political and social contexts? How to transform undeveloped infrastructure into an opportunity? How to grow and achieve scale? How to overcome reputational issues and build a new brand?
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Panel Moderator: Mukti Khaire
Associate Professor, Harvard Business School Mukti Khaire is an Assistant Professor at Harvard Business School. She teaches the required first-year MBA course, “The Entrepreneurial Manager” and the second-year MBA course… |
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Kenneth Mendiwelson
Founder and President, Refinancia SA Founder and President Refinancia S.A. Prior to his involvement with Refinancia S.A., Mr. Mendiwelson worked for the financial industry practice of McKinsey & Co… |
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Luis Tejado
CEO, Proteak Luis Tejado is CEO of Proteak, which he grew from business plan to the second largest forestry operation in Mexico with financing of $13M… |
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Mario Chady
President, Spoleto (Grupo Umbria) At the age of 17, Mario Chady started his career in Brazil working in international trade, and eventually at 22 he started his first company, launching his career as an entrepreneur… |
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Guibert Englebienne, CTO & Co-founder GlobantGuibert has an extensive experience in the information technology and communication industries. Prior to co-founding Globant, Guibert was IBM’s scientific researcher and later headed Technology for CallNow.com Inc… |
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Panel: “Social Impact: Doing Business at the Base of the Pyramid” |
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The base of the economic pyramid (BOP) is a socio-demographic designation describing both the development needs and the market potential of over 4 billion people worldwide. The size and scope of the BOP market in 20 Latin American countries is impressive.Using a methodology developed with World Bank and Inter-American Development Bank economists, the BOP is defined as individuals earning less than $3,260 USD per year (PPP, 2005). In Latin America, that definition means that the BOP is 361 million people with aggregate income of $510 billion. Across the region, the BOP market share ranges from 25% to 65% of total household expenditures.
The majority of Latin Americans suffer a “BOP penalty” in multiple forms: lack of access to essential goods and services, higher prices for goods and services, and/or poor quality of good and services. Reducing the poverty penalty is both a business opportunity for the private sector and defines a policy agenda for the public sector. Our panelists will discuss a wide range of profitable opportunities to approach the BOP in a variety of industries and business models. From entrepreneurial ventures to multi-billion dollar corporations, the BOP is increasingly being reframed as an attractive market segment and capitalism is increasingly being looked to as a source of systemic social change. The BOP is far too large to be ignored—as a market, as a matter of equity, and as a potential threat to social stability. |
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Panel Moderator: Michael Chu
Michael Chu is a Senior Lecturer in the Initiative on Social Enterprise of the General Management Group of the Harvard Business School. He is Co-Founder and Managing Director of the IGNIA Fund… |
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Andrew Vesey
EVP and Regional President of Latin America and Africa, AES (Pan-LatAm energy) Andrew Vesey is the Executive Vice President and Regional President of Latin America and Africa… |
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Alvaro Rodriguez
IGNIA Partners, Chairman of Compartamos Mr. Rodríguez serves as Chairman of the Board of Compartamos Banco (BMV: COMPART, www.compartamos.com), America’s largest microfinance organization… |
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Ricardo Terán Terán,Co-founder and Managing Partner, Agora Partnerships |
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Armando Laborde |
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Panel: “New Media in Latin America: Disruption or Evolution?” |
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| The advent of the Internet dramatically altered the media landscape in the United States and Europe. New channels for distributing content fundamentally changedwho creates content and how to monetize it. Incumbents with profitable traditional media platforms struggled to adapt to the new landscape. Meanwhile, entrepreneurial ventures ranging from Google to the Huffington Post emerged and prospered.
This picture hasn’t played out in the same way in Latin America. The adoption of new media in the region has been slow to date, but is rapidly increasing. This slow initial adoption allowed traditional media firms to adapt gradually, even as they watched their counterparts in more mature markets struggle. As a result, there have been limited new media opportunities for entrepreneurs in the region. Improvements in Internet access in Latin America may create exciting new opportunities for entrepreneurs. As we approach this tipping point, will we see entrepreneurship in new media take off, and what form will these ventures take? The New Media panel will shed light on the opportunities for both incumbent media firms and entrepreneurs in the new media space by drawing on the deep experience of panelists on both sides of the table. |
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Panel Moderator: Thomas Eisenmann
Professor Eisenmann is the William J. Abernathy Professor of Business Administration in the Entrepreneurial Management Unit at the Harvard Business School… |
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Juarez Queiroz,
Globo Juarez Queiroz has been the CEO of Globo.com since 2001. Mr. Queiroz is responsible for one of Brazil’s largest portals and, as Corporate Director for New Media at Organizações Globo… |
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Gerardo Garbulsky
Oblogo Co-founder and Director – Oblogo Senior Advisor – The Boston Consulting Group Organizer – TEDxBuenosAires Gerardo spent 13 years at BCG where he led the development of the globa… |
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Walter de Mattos Filho
Founder and CEO – Lance! Together with major Brazilian investors, Walter created the LANCE! brand, of which group he has been the CEO and editor. LANCE! publishes the leading sports daily paper and sports only internet portal in Brazil, apart from other smaller businesses being leveraged… |
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Ariel Arrieta
Founder of Digital Ventures, Directa Networks and InZearch In 2009 he founded Nextperience an online creative agency, focused on social media and performance online campaigns. As an angel investor he owns equity and has a board position in companies like… |
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Panel: “Commodities: Developing LATAM’s comparative advantage” |
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| Commodities have been a key driver of economic development in Latin America and are likely to remain very relevant for the foreseeable future given the potential of the region’s natural resources and the expectation of increasing demand. However, there are challenges for Latin American commodity producers in the short, medium and long term.This panel will explore these challenges, possible strategies for established companies and opportunities for entrepreneurs. Some of the challenges include:
-Complex political environments |
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Gerardo Garbulsky
Oblogo Co-founder and Director – Oblogo Senior Advisor – The Boston Consulting Group Organizer – TEDxBuenosAires Gerardo spent 13 years at BCG where he led the development of the globa… |
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Roger A. Downey
CEO of Mineração e Metálicos SA (MMX) In August 2009, Roger was appointed Chief Executive Officer and Investor Relations Officer at MMX Mineração e Metálicos SA, an EBX Group Company… |
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Mariano Bosch
CEO and Cofounder, ADECO AGRO Mariano is the CEO and Cofounder of Adecoagro, currently one of the leading companies in the production of food and renewable energy in South America… |
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Marcelo Santos Pinelli
Strategic Planning Manager, PETROBRAS Mr. Marcelo Santos Pinelli, Petrobras Downstream Strategic Planning Manager, is in charge of Downstream Planning Scenarios and Strategies covering refining, logistics/transport… |
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Jorge Bande |
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Panel: “Situation of the Private Equity Industry in Latin America after the mortgage meltdown” |
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| After a decade of exponential growth in Private Equity investments in the United States, Private Equity funds were attracted to Latin America by the prospect of higher returns. Latin American Private Equity reached its peak in 2007 in terms of deals and fundraising. Activity has been hampered in 2008 and 2009 due to the global credit crisis, but the region has been one of the first to recover and shows a promising outlook.
This panel will explore the challenges and opportunities that Private Equity funds face when investing in Latin America. It will do so by looking at the differences among countries in the region and the particularities of working in a market with scarce financing. Where are the most attractive investment opportunities most likely to arise? How will the industry develop going forward? |
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Panel Moderator: Francisco de Asis Martinez-Jerez
Francisco de Asís Martinez-Jerez joined the Harvard Business School faculty in 2001, where he has taught the first-year MBA course, Financial Reporting and Control and several Executive Education Programs… |
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Mario Quintana
Managing Partner, Pegasus Capital Mario Quintana is the Managing Partner of Pegasus Capital.Pegasus Capital is a fund management firm focused on Argentina with more than USD 500 M under management… |
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Piero P. Minardi
Partner, Gávea Joined Gávea in July 2006 becoming a Partner in December 2006 is dedicated to the Illiquid Strategies Group. Piero has extensive private market in Brazil… |
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Santiago Castillo
Santiago Castillo is a Director at Advent International out of the Mexico City office where he has been based since 2003. Santiago has led or co-led the fund’s investments in Grupo Gayosso… |
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Fernando Borges |
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Sponsor Coffee Chat: The Boston Consulting Group (BCG) |
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| Topic: The 2009 BCG Multilatinas – A Fresh Look at Latin America and How a New Breed of Competitors Are Reshaping the Business Landscape Latin America is undergoing a deep transformation. Some of its countries, particularly Brazil, achieved unprecedented levels of stability and present huge growth opportunities. In this context, a new breed of LA based challengers are internationalizing at an accelerated pace and are transforming the regional corporate landscape: the Multilatinas. A recent BCG study of the Multilatinas explores these trends, their lessons and implications. Gerardo Garbulsky, former Managing Director and Partner and currently Senior Advisor to BCG, will discuss key learnings from the report as well as first hand observations from his more recent work with these exciting companies. |
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Gerardo Garbulsky Oblogo
Co-founder and Director – Oblogo Senior Advisor – The Boston Consulting Group Organizer – TEDxBuenosAires Gerardo spent 13 years at BCG where he led the development of the globa… |
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Sponsor Coffee Chat: Genzyme |
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| Topic: Delivering Biotech Solutions in Latin America One of the world’s leading biotechnology companies, Genzyme is dedicated to making a major positive impact on the lives of people with serious diseases. Since 1981, the company has grown from a small start-up to a diversified enterprise with more than 12,000 employees in locations spanning the globe and 2008 revenues of $4.6 billion. Focused on innovation, our employees thrive in an entrepreneurial environment in which individuals can excel while building on their diverse strengths. Genzyme has built a solid infrastructure in Latin America that allows the company to make its products available to patients in the whole region. Genzyme has grown from a modest entrepreneurial venture in Massachusetts to one of the world’s leading biotechnology companies. |
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Ms. Carolina Vallucci, Vice-President Renal Int., Genzyme Corp.
Presenter Carolina has more than 15 years of experience in the pharmaceutical and biotechnology industries, with a major focus and extensive… |
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© aarrieta for Ariel Arrieta [D-MKTG], 2010. |
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Post tags: Chile, Duke University, Francisco Luzón López, Gabriel Rozman, Harvard Business School, Jorge A. Uribe, José Octavio Reyes, Kenneth Mendiwelson, Latin America, Luis Tejado, Mukti Khaire, Ricardo Hausmann, Ricardo Lagos, South America, United States, Vicente Fox, Woods Staton
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